Mediation Effect of Behavioral Marketing Cues on Investment Choices of Retail Investors In Chennai. International Journal of Management Research & Innovation, [S. l.], v. 1, n. 1, p. 21–45, 2026. DOI: 10.66210/83yggg58. Disponível em: https://publication.arirdc.org/index.php/IJMRI/article/view/2. Acesso em: 18 apr. 2026.