Marketing & Consumer Behavior

1 Items

Digital marketing, branding, consumer psychology, ethical marketing, customer experience management, and omnichannel strategies.

All Items

A Review of Brand Evangelism in the Digital Era: A Structured Review of Social Media-Driven Advocacy

Dr. Prabhavathy R, Dr S SenthilKumar, Dr K Subathra, Paul Arun Kumar J, Dr. Sindu Bharathi S K, Dr. Prabu A, Gayathiri G (Author)

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